Top 5 Beauty Retail Apps on iOS in Belgium in Q4 2022

During the fourth quarter of 2022, the top five beauty retail applications on the iOS platform in Belgium exhibited diverse performance patterns in terms of downloads and active users. The data, sourced from Sensor Tower, highlights significant trends among these apps.

Parfumerie Douglas saw a notable rise in weekly downloads, starting from 375 in the last week of September and peaking at 1.2K in the week of December 19. This growth was paralleled by an increase in weekly active users, which doubled from 1.3K to 2.5K over the same period.

Beauteprivee - Ventes privées experienced a more fluctuating pattern in weekly downloads, with numbers ranging from a high of 299 in early November to a low of 70 in mid-December. Despite this, the app maintained a relatively stable active user base, averaging around 1.3K to 1.7K throughout the quarter.

BEAUTY BAY had a modest performance in weekly downloads, peaking at 160 in late October before declining to 40 by the end of December. Active users also saw a decline, from around 734 in late September to 646 by the end of the quarter.

Nocibé showed a gradual increase in weekly downloads, starting at 45 in late September and reaching 134 by the end of October, before stabilizing around 35 to 51 in December. Active users followed a similar trend, peaking at 183 in late October and maintaining a steady range of 70 to 108 towards the end of the quarter.

Lush Fresh Handmade Cosmetics displayed minimal activity in weekly downloads and active users. Downloads peaked at 37 in late October, while active users remained low, with a peak of just 14 in the same period.

These insights, derived from Sensor Tower, provide a comprehensive overview of the performance of top beauty retail apps in Belgium. For more detailed analytics and insights, visit Sensor Tower.